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Portfolio: Discover Mills Post-Opening Merchant and Consumer Materials



After the shopping center opened, we still had to communicate with merchants and consumers of Discover Mills. In addition to the print and broadcast ad campaign, I created other pieces as well. The mall directory (left) was distributed on site. For merchants, we created an annual marketing manual (top), that included current market research and information on the marketing programs for the following year. I also created a direct mail piece for consumers (bottom) that coincided with particular retail selling seasons and included coupons from select merchants. In all cases, I wrote the copy, researched the information, and directed production. With the direct mail piece, I selected zip codes for the mail drop.

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