Portfolio: Discover Mills Grand Opening Consumer Materials
A lot of work had to be done prior to the grand opening of Discover Mills. Besides communicating with the merchants, we also had to communicate with the general consumer and get them excited about the new shopping experience coming soon to Gwinnett County. I worked with the corporate ad agency to created a series of pieces, including newspaper insert (above, left), and invitation to the grand opening party (above, right). I wrote the copy, researched the information, and directed production.