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Portfolio: Discover Mills Pre-Opening Merchant Materials



A lot of work had to be done prior to the grand opening of Discover Mills. In addition to communicating with the general consumer, we also had to communicate with the merchants who planned to have stores in the shopping center. I created a series of pieces, including general information packet with important forms (above, left), two newsletters and an invitation to the merchant formation meeting (above, right). I wrote the copy, researched the information, and worked with a designer to create the look. The fun, musical design was very strategic -- the shopping center had a partnership with the Georgia Music Hall of Fame, and two concert series were planned for the year after opening.

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