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In this section
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A very important target for the Center for Puppetry Arts is the educational market. The Educator's Guide is very targeted to schools, daycares and the like, and explains how Center programs meets Georgia curriculum standards, and provides them with information on special group rates. Brochures are mailed to all public & private schools, daycares and preschools in the state of Georgia, all school superintendents, and various groups such as church groups, summer camps and senior centers.
Along with my staff, I wrote and edited the brochure, directed the design and printing and handled distribution. The mailing includes letters targeted to each group as well as a matching envelope. 50,000 two-color pieces were printed for the Spring Edition, and 70,000 printed for the fall.
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