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In this section
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The Center for Puppetry Arts has been sending out season announcements, or what we call letterpaks, for a number of years. In the past, we sent out six letterpaks a year -- two for each of the three theater series, one targeted toward groups and one targeted toward individuals. For the 2005-06 season, we reduced the total number of letterpaks to three, and included information on all of the Center's programming for the season. One letterpak (top), sent to groups, included educational information and rates. The Member letterpak (middle) included special information for Members as well as the Member rates. The final letterpak (bottom), was sent to individual patrons of the Center who had attended programming but had not yet become a Member. In addition to announcing the season, it also had a special offer for them to become a Member.
I wrote, designed and produced the letterpaks, and handled distribution.
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