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In this section
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World2one, a start-up technology company (which unfortunately downsized me during the dot.com crash), needed an identity package. Working with the graphic design team, I created a family of materials (clockwise, left to right): a CD case, a sales folder, and complete stationery package with letterhead, business cards and envelopes. I wrote the copy for the CD case and sales folder (including inserts), researched the information, and directed production. I also wrote updates for the company Web site, and made sure it maintained graphic and messaging standards.
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