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In this section
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The Center for Puppetry Arts was nearing its 25th Anniversary -- no small feat for a puppet theater! I wanted to update
the look of the Center's corporate materials to more accurately reflect the organization's stature in the community.
In its 25 years, the Center had gone through three logos (see photo below). The first (left), was very ornate, and was used for
approximately 19 years. Prior to the 1996 Centenial Olympic Games in Atlanta, the logo was changed by simply using the jester
head from the top of the original logo. The problem was that this image is a 19th century European icon, and hardly
reflected the depth and scope of the Center's offering. The final logo was simply type, and occasionally used airplane controls (from a marionette).
Working with a pro bono graphic designer, I created a brand new identity package (above). We developed a palette of
acceptable colors, and created a logotype, that, along with the "string", more accurately reflects the Center's global
vision and reputation. The package includes various types and sizes of envelopes, business cards, pocket folders, note cards, comment forms and
the membership brochure. During the 25th season, the logo incorporated the phrase "Celebrating 25 Years" (bottom left envelope), which was
used in all Center communications.
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